Eucerin’s global rebranding was elevated with a bold new visual identity—shifting from black and white to color, embracing diverse casting, and focusing on real skin with less retouching. The refreshed look and feel across multiple touchpoints created a more dynamic and inclusive brand presence.
— Concept, Design, Art Direction
Client: Beiersdorf
Agency: Wunderman Thompson
Team: Myriam Fynecontry-Herke, Lara Seyler
Photography: Ender Suenni
Post production: Retouched Studios
Director & DOP: Yannis Petrone, Tim Holder synkron.xyz
Production: Peoplegrapher
Casting: Astrid König Lier